Content Strategy and Copywriting Solutions
The Right Words Can Boost Your Digital Appeal
Content Inventory
The journey to great content begins with an understanding of the territory to be covered. We begin a content strategy project with a thorough understanding of the current situation. The goal is to understand what content exists (offline as well as online). The content inventory details
- How much content there is
- The format of the content
- Where it is stored and managed
- Who within the organization is responsible for it
- How it gets published (workflow)
Content Audit
Once all the content has been located and catalogued, we do a content audit. In this step, we’re looking at the content from a qualitative perspective, assessing how well the content
- Meets the needs of your business
- Reflects your brand positively
- Facilitates user tasks
- Is current and accurate
- Is engaging and informative
Gap Analysis
In the auditing process, we assess the content against these criteria, looking at the current state vs. the desired future state and create a gap analysis. A gap analysis identifies the areas where content is missing or inadequate.
Content Strategy Brief
Pulling together all the knowledge gained from the previous activities, we create a content strategy brief that details what is necessary to move your content from current to future state—the content that may need to be created, revised, or removed; the processes that may need to be put into place to ensure ongoing review and continuous improvement; and the implications for overall site structure.
Can Smatech Help Your Business Grow?
Well, of course, that is what our objective is. We are dedicated to helping business owners, companies, small businesses and startups in realizing their dreams of business growth. We can assist you in reaching your target audience, generating quality leads, increase your brand power and revenue. So if you’re looking for an improved, sustainable and progressive growth for your business, contact us today!.